Pinterest Perseverance: Why Patience is Key for Pinterest Growth
When it comes to leveraging Pinterest for business marketing, many entrepreneurs and marketers are eager to see quick results. However, it's important to understand that building a strong presence and achieving growth on Pinterest takes time, consistency and patience.
When you first launched your website, I’m sure it didn’t rank on Google in within 30 days.
When you opened up an Instagram or TikTok account, it probably took you longer than 30 days to grow a following.
And I’m sure you were totally ok with that, because we know these platforms take time to build. But for some reason, there’s an expectation of instant gratification that seems to be reserved just for Pinterest.
Not only is Pinterest just like any other platform (where overnight success doesn’t really exist), it’s actually even slower to build because of how the platform functions. Pinterest is a search engine and can take several weeks to months to index your content, show it to the right audience & start to rank your pins in search. It’s much more similar to Google and YouTube in that way, as opposed to the fast-acting algorithms of Instagram and TikTok.
Pinterest marketing is a commitment & long term investment in your business.
The tradeoff to “over night success” is that your content last a lot longer on Pinterest than it does on any other platform. Sure, it can take months for a pin to start ranking at the top of search - but once it does, it can live there for several months, if not YEARS!
Check out this video below to see my client’s Pinterest growth after 14 months of consistency!
Remember that Rome wasn't built in a day - the same goes for a successful Pinterest strategy. Embrace the journey, stay consistent in your efforts, and trust that with patience as your ally, you'll achieve remarkable results in growing your business through the power of Pinterest!
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