My Most Common Pinterest FAQs - Answered
As a Pinterest manager & strategist, there are certain questions I get from my community over and over. I figured it would be helpful to have all of these questions answered in one place, so here are the answers to my most frequently asked questions about Pinterest marketing.
“Do I need a blog?”
Not necessarily. As long as you have a URL to send traffic to, you can pin on Pinterest. However I do HIGHLY recommend having a blog, regardless of your type of business (especially e-commerce, where blogging is often overlooked!). Pinterest is a full funnel platform (meaning some users are problem aware, some solution aware etc.) So having a blog that answers FAQs can help capture leads at a different part of the buyer journey than your promotional pins can.
“How long does it take to see traffic & sales from Pinterest?”
Because Pinterest is a search engine, it takes a bit of time to lay your foundation and to start seeing results (you wouldn't expect to rank on Google the first day you publish your website, it's the same with Pinterest). After 4-6 months of consistency you can expect to start seeing good results, with even better results after 12-18 months.
“Why do my oldest pins perform better than my new ones?”
This answer goes along with the question above: because Pinterest is a search engine. This means that it takes time for your pins to circulate, be indexed and rank. Therefore, your older content will have had more time to perform better. Be patient & your new pins will get there too!
“Should I delete old pins that have 0 views?”
No, don’t delete old pins! Pinterest pins live forever and can pick up traction at any time (especially if they are seasonal in any way). Do not delete any pins unless they lead to a broken link/dead URL.
“Why aren’t I getting followers on Pinterest?”
Because Pinterest isn't social media, the users aren't as prone to 'following' as they are on Instagram or TikTok. Don't worry if you're not growing your following, this isn't the most important metric on Pinterest and doesn't define your success. That said, it does help to have an engaged following because followers will see your pins first. Right now, Idea Pins are the biggest way to grow your following, so don't skip posting inspiring Idea Pins.
“Should I be repinning other people’s pins?”
When you first set up a new board, it can be helpful to pin some relevant existing pins to it to help the algorithm understand what that board is about. Besides that, unless you really want to, there is no need to re-pin anyone else's content. Other pins don't send traffic to your website, which is our main goal, so re-pinning is not the best use of your time.
“Can Pinterest help me grow my email list?”
Yes, there are many ways Pinterest can help you grow your email list, if you set up the proper funnels. See below funnel examples:
Pin > Free Lead Magnet in Exchange for an Email (get freebie ideas from keywords/trends)
Pin > Blog Post With Value > Lead Magnet Link Embedded in Blog
It's VERY important that your lead magnet is hosted on your Claimed Website. Avoid using external lead magnet sites (for example: my claimed website is kelseyvetter.com, so my lead magnet link is kelseyvetter.com/freebie. Using an external site like kelseyvetter.kartra.com could result in your pins being marked as spam)
Still have unanswered questions about Pinterest Marketing, or want to dive deeper into learning how to drive sales to your business using Pinterest? Check out my Pinterest Course - The Pinterest Success Session.
This comprehensive Pinterest course will teach you how to master Pinterest Marketing in less than 1 hour so you can start driving traffic to your website, growing your audience and increasing your sales.
Whether you're an online service provider, course creator, social media manager, or Shopify store - Pinterest can help you boost your revenue by sending users (with buying intent!) to your site.
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